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NiQuitin is being supported this summer with a £1.1m marketing spend.

Kicking off this month, marketing activity will include TV advertising running until July 9, as well as out-of-home, digital display and social media.

Holly Turner, senior marketing director at Perrigo, said: €There are continued cuts to smoking cessation services by the NHS but smokers need support more than ever, with an astounding 97% who will fail to quit successfully relying on willpower alone.

With this marketing drive, our aim is to educate quitters that combining a nicotine patch with an oral format such as NiQuitin Extra Fresh Mint gum will significantly improve their chances of quitting.€

www.niquitin.co.uk

PERRIGO 0800 1216 909